How to Keep Your Lists Clean and Improve Deliverability

Ideally, your email list would be populated exclusively with the email addresses of people who are actively engaged with your brand and want to receive your emails. However, this is impossible to achieve if your list is comprised of invalid, unverified email addresses. Mistakes happen, people mistype email addresses. But this can lead to increased bounces, which can have a tremendous impact on your deliverability.

Mailbox providers monitor the addresses to which you are sending and will filter or ultimately block your mail if you send to invalid addresses and experience high bounce rates. So what can you do to ensure you maintain a high quality list and inbox placement?

Join Return Path and BriteVerify on Wednesday, June 22 at 10 AM MT to learn:
  • The importance of maintaining a clean and validated subscriber list
  • How to monitor your unknown user rates to gauge your list quality
  • Why cleaning your list at point of capture can have a big impact on deliverability
  • How Real-Time Email Validation can help ensure you send only to verified subscribers and beat the bounce for good